Our Pool Company

Pool Builder You Can Trust

The team at our pool company, Swim Incorporated, has combined experience of over 100 years with the expertise to deliver excellent work from start to finish. Not to mention, they’ve been award-winning pool contractors for over four decades. We take pride in our versatile and unique designs. We stand out among pool companies. In fact, we’re the only pool builder to build with our exclusive Swim-Safe™ Circulation System with best in class customer service.

An Award-Winning Pool Company in Sarasota

Florida is known for its hot summers and year-round weather that makes having a pool a necessity. Additionally, Sarasota has a number of pool companies that can create breathtaking designs. Partnering with a pool company that can meet all your needs is key. Even if you don’t have one now, there are quite a few advantages that can make it worthwhile:

  • Home value
    Pools increase the value of the home. In Florida, this feature is in high demand because … who doesn’t want the convenience of being able to jump in the water on a hot day?
  • Exercise
    Swimming is a great way to exercise without putting too much strain on the muscles. In fact, it’s a great low-impact way to boost cardio and stay in shape.
  • Gatherings
    Nothing beats spending time with family and friends on a hot day than hanging out around the pool, lounging in the spa or relaxing in the hot tub. It’s a great way to have quality time without leaving home.

While most people think pool upkeep is too much trouble, if you’re living in Sarasota, you’ll wish you had a pool. Florida weather has its own temperament, so there may be days in the middle of December when it’s perfectly fine to take a dip in the pool. Where else can you do that? Even with the interesting weather, there’s nothing better than being able to relax by your own slice of paradise.

No two pool contractors are alike. For that reason alone, it’s important to do your research to determine which pool company can take your vision and offer recommendations that work for your property and space.


The Only Pool Company with the Swim-Safe Circulation System

A benefit of hiring Swim Incorporated as your pool company is our exclusive Swim-Safe Circulation System. You will not find this feature from any other pool builder. We offer many things that make us special, but the Swim-Safe system clearly sets us apart from the other pool companies.

The Swim-Safe Circulation System is a drainless pool. Our system eliminates bottom drains that can be an entrapment hazard for young children. Our unique system takes advantage of more surface skimmers to keep the system working as intended. Your water stays clean and you rid your pool of the drain entrapment hazard. This is a safety feature that will keep your family safe and confident.


What Does a Pool Company Do?

Pool companies offer a variety of services. As pool contractors and builders, we feature a host of inground pool selections. We specialize in small and commercial pools, creating opportunities for homes and spaces of any size. In Sarasota, you need a company that understands the climate, soil, and foundation surrounding your home. That’s where the team at Swim Incorporated comes in.

It’s important to work with pool builders that can help you imagine a beautiful space. There are pool contractors that offer enhanced features that make an ordinary pool turn into a work of art. These add-ons blend into the original design, creating spaces to relax and have fun. Some specific pool features that are always attractive include:

  • Water
    These features include hot tubs, waterfalls, bubblers, deck jets, fountains, spillover spas, and sheer descent (sheets of water).
  • Fire
    These features include hot tubs, waterfalls, bubblers, deck jets, fountains, spillover spas, and sheer descent (sheets of water).
  • Light
    These features include safety lighting, highlighting, mood lighting and LEDs

Swim Incorporated’s pool installers make these add-ons and features simple. Working with experienced pool companies can provide everything you need to upgrade your space, whether you need a pool remodel or installation of a brand-new pool. From design and total space overhauls to providing upkeep and maintenance, you want to make sure your pool is always in great shape.

Get with the Pros

At Swim Incorporated, we offer complete solutions to ensure the pool design is efficient and timeless. We are also one of the only pool companies to offer financing for any construction needs. Stop wondering whether it’s in your budget and call for a free consultation because our goal is to ensure you are able to enjoy every inch of your home – including a beautiful pool. For more information on our services and how we can help you in the city of Sarasota, give us a call today!

Our Corporate Values

  • Be honest & ethical in all pool contractor activities
  • Treat everyone with respect & appreciation
  • Always put our customers first
  • Seek continuous improvement in performance
  • Be open and honest in all communications
  • Keep a positive mental attitude
  • Be willing to sacrifice for the benefit of the team
  • Work to exceed our customers’ expectations every single day
  • Have fun and enjoy work and life

Dan Johnson founded Swim Incorporated in the late 1990s. It has been a state-certified pool contracting company since 1983. Even after four decades in the business, we’ve never lost sight of our values. We focus on honesty, ethics, positive attitude, and putting the customer first.

As the builder of the Swim-Safe Drainless Pool, we lead the industry in innovation. Simply put, we build the safest, most efficient, Eco-friendly pools you can buy – period.


Our Qualifications speak for themselves

  • We’re a state and nationally certified pool contractor serving Sarasota and surrounding areas.
  • Received the coveted Aurora Award in 2008.
  • Won the International Awards of Excellence in 2011.
  • We’ve won multiple Florida Swimming Pool Association Design Awards.
  • We’re a member of the Sarasota Chamber of Commerce, Florida Swimming Pool Association and the Association of Pool & Spa Professionals.

Awards & Accolades

1st Place in the Aqua Magazine National Design Competition for Vanishing Edge Pool Design was awarded to Fulton Pools in Pt. Charlotte, Florida for this design. The bird is standing on the back edge of the pool.

The Florida Swimming Pool Association at their annual January meeting voted Dan Johnson as their Person of The Year. Dan is the president of Swim Incorporated, a design award winning firm located in Sarasota and was honored for his years of volunteer service to the industry and his leadership in the Association.

Swim Incorporated of Sarasota has won three Florida Design Awards for outstanding swimming pool design and construction. The FSPA Design Awards program is intended to recognize pool companies from across the State for superior design and innovative construction techniques. Swim Incorporated was the only builder in the State to win three awards this year.

The owner of Swim Incorporated, a local swimming pool design/build firm has been appointed by the Association of Pool & Spa Professionals, based in Washington D.C., to chair a national committee convened to re-write the ANSI/APSP-5American National Standard for Residential In-ground Swimming Pool Construction. Dan is a Past President of the Florida Swimming Pool Association and was selected to chair the new writing committee after completing work on the new American National Standard for Suction Entrapment Avoidance, the most comprehensive swimming pool entrapment avoidance standard ever written.  Swim, incorporated is a member of the Greater Sarasota Chamber of Commerce and Dan is a Director of the Manasota Chapter of the Florida Swimming Pool Association.

Dateline Washington DC, September 17, 2007 – Dan Johnson owner of Swim, Incorporated, a Sarasota, Florida swimming pool design/build firm has been selected by the Association of Pool & Spa Professionals, based in Washington D.C., to sit on the Provisional Organizing Committee of the APSP Career Institute. The mission of the career institute is to expand the industry body of knowledge and set the benchmark for professionalism and best practices. The POC is charged with establishing the qualifications, criteria and procedures for seating the Career Institute Board of Regents.

Dan Johnson, owner of Swim Incorporated, a local swimming pool design/build firm has been appointed to serve on the Energy & Sustainability Task Force of the Florida Swimming Pool Association.  Dan is the developer of a circulation and sanitation system which, when compared with pools using traditional circulation and sanitation systems can reduce operating expenses by over 75%.  The new Task Force will work with the Legislature, Governor, utility companies and all other groups concerned with energy and sustainability issues relating to green building technologies, products, and construction techniques available to the pool and spa industry.  They will also work to inform and educate industry members in the area of green building technologies.

Dan Johnson, owner of Swim Incorporated, a local swimming pool design/build firm has been selected by the Florida Swimming Pool Association, in cooperation with the Building Officials Association of Florida to write code commentary for the swimming pool safety section of the new Florida Uniform Building Code which goes into effect in December of this year. 

Code commentary is designed to help Building Officials interpret new sections of the code.  Dan was a member of the national writing committee, which produced the safety language adopted by the Florida Building Commission into our current code.

Orlando, August 3, 2008 – Swim Incorporated, a leading edge swimming pool construction and consulting company based in Sarasota, Florida has been awarded a coveted Aurora Award for Energy Efficient Swimming Pool Design.  The SEBC awards recognize the top performers in their fields from the twelve southeastern states.  Swim Incorporated was the stand-alone winner in this category; the only builder in the 12 state area to win this award.  The winning project was a pool constructed behind an award winning home, known as the Bayshore House, by Sarasota Architect Terry Green.

The National Plasterers Council selected Dan Johnson, of Swim Incorporated, as the designated expert to educate the Council on pool drain safety.  Dan will present a two-hour seminar at the Council’s annual conference in Reno Nevada on drain safety and the requirements of the Virginia Graeme Baker Pool & Spa Safety Act.

Sarasota based Swim Incorporated, won the “best in class” Gold Award for it’s entry in the freeform pool category, 701 sq. ft. & larger at this year’s Florida Design Awards competition.  In addition, Swim Inc. won a Special Judges Award for Technical Achievement based on engineering and executing a complex, drainless aquatic environment including a split-level pool with a beach entry, perimeter flow edge, a twenty one foot waterfall and specialty equipment allowing remote control of all of the projects features.

November, 2011 – Swim Incorporated has been awarded a Silver Medal in the Association of Pool & Spa Professionals annual International Awards of Excellence competition in the category of Pools with a Vanishing Edge, 601 sq. ft. or larger.  This prestigious award is the second highest honor awarded in this International Competition among builders from around the world and is one of only 16 awarded this year.

(ALEXANDRIA, VA) – To honor the industry’s best pool contractors, The Association of Pool & Spa Professionals (APSP) announces the establishment of the APSP Fellows Program. The Fellows Program recognizes the industry’s top contributions that enhance the professionalism of the pool and spa industry. The peer nominated honor was developed by the APSP Board of Directors to recognize industry leading pool contractors who have demonstrated a long-standing commitment to learning and development through the presentation of educational programs, technical and business publications, and industry related research.

The inaugural cadre of pool contractor Fellows was named during the APSP Board of Directors Luncheon at the International Pool | Spa | Patio Expo November 5. They are: Jana Auringer, The Pool Lady; Bob Barron, CBP, CSP, Baron Pool Service; Steve Barnes, Pentair Aquatic Systems; Dan Johnson, CBP, Swim Incorporated.; Mark Laven, Latham International; Ron Lacher, CBP, Pool Engineering; Albert Rizzo, CBP, CSP Rizzo Pools; Rick English, CBP, English Pool Consulting; and posthumously honored were Al Inglin, Aqua Pool Service & Spa; and Tom Seechuk, LaMotte.

November 23, 2013 – Dan Johnson, a pool builder in Sarasota and owner of local pool building company Swim Incorporated, has been named by the Association of Pool & Spa Professionals as the Certified Building Professional of the year. The award was presented in a ceremony at the International Pool & Spa Exposition in Las Vegas on November 18th.