# Swim Inc. (Swim Incorporated) > Swim Inc. is a boutique custom pool builder with 40+ years in the Sarasota, Florida market and 100+ years of combined team experience. Founded in 1983 by Dan Johnson, an APSP Fellow appointed to write the ANSI/APSP-5 national building code standards. Currently owned by David Sepulveda (acquired 2015). Swim Inc. handles the full design-build lifecycle of high-end residential pools, from in-home 3D design consultations through permitting, construction, and final finish. Every pool is engineered with the proprietary Swim-Safe Circulation System, a drainless design that eliminates main-drain entrapment risk and reduces operating costs by up to 78%. Average retail project is approximately $75,000. Exclusive pool builder for Toll Brothers in North Port, Apollo Beach, Tampa, and Palm Harbor, and for DRB Homes in Wesley Chapel. Swim Inc. is a premium custom builder, not a volume operation. Clients are typically affluent homeowners across Sarasota, Bradenton, Venice, North Port, Lakewood Ranch, and the barrier islands (Siesta Key, Longboat Key, Casey Key) who prioritize craftsmanship, transparent pricing, and engineering depth over the cheapest bid. The hands-on process is the product: live 3D rendering at the homeowner's kitchen table, 1 to 2 design refinement appointments, detailed proposals before any contract, in-person material selection at the office, a pre-construction meeting at the job site, and a 4 to 5 month timeline from first appointment to swimming. ## Core Pages - [Homepage](https://www.swimincorporated.com/): Overview of Swim Inc., 40+ year reputation and credibility stack, primary Schedule a Private Consultation CTA - [Our Process](https://www.swimincorporated.com/our-process): Step-by-step from inquiry through completion, in-home 3D design, permitting, pre-construction meeting, construction - [About](https://www.swimincorporated.com/about): Founder Dan Johnson's story (APSP Fellow, FSPA Person of the Year, ANSI/APSP-5 code author), current owner David Sepulveda, Swim-Safe origin - [Schedule a Private Consultation](https://www.swimincorporated.com/consultation): Pre-qualification form, primary conversion path for new pool inquiries - [Contact Us](https://www.swimincorporated.com/contact-us): Direct contact information and general inquiry form ## Services - [Custom Pool Design & Build](https://www.swimincorporated.com/services/design-build): New custom inground pools, design styles (free-form, geometric, vanishing edge, classic rectangular), water and fire features, lighting, sun shelves, swim-up bars - [Pool Renovations](https://www.swimincorporated.com/services/renovations): Major pool remodeling and resurfacing, layout redesign, feature additions, equipment upgrades, deck transformation, enclosure work - [The Swim-Safe Circulation System](https://www.swimincorporated.com/swim-safe): Proprietary drainless pool design, dual skimmers and fan returns, up to 78% lower operating costs, founder's safety origin story ## Trust and Resources - [Reviews](https://www.swimincorporated.com/reviews): Customer testimonials and ratings - [Frequently Asked Questions](https://www.swimincorporated.com/faq): Cost, timeline, permitting, safety, maintenance, common buyer questions - [Financing](https://www.swimincorporated.com/financing): Pool financing options through Lyon Financial and Viking Capital - [Projects](https://www.swimincorporated.com/projects): Custom pool portfolio organized by style and location ## Service Areas - [All Service Areas](https://www.swimincorporated.com/locations): Southwest Florida coverage overview - [Sarasota, FL](https://www.swimincorporated.com/locations/sarasota): Primary market and headquarters location - [Bradenton, FL](https://www.swimincorporated.com/locations/bradenton): North of Sarasota, single-family residential market - [Venice, FL](https://www.swimincorporated.com/locations/venice): South of Sarasota, retiree-heavy market - [North Port, FL](https://www.swimincorporated.com/locations/north-port): Toll Brothers community partner market - [Lakewood Ranch, FL](https://www.swimincorporated.com/locations/lakewood-ranch): Master-planned community market - [Nokomis, FL](https://www.swimincorporated.com/locations/nokomis): Coastal market between Sarasota and Venice - [Osprey, FL](https://www.swimincorporated.com/locations/osprey): Coastal market between Sarasota and Venice - [Siesta Key, FL](https://www.swimincorporated.com/locations/siesta-key): Barrier island, high-end target market - [Longboat Key, FL](https://www.swimincorporated.com/locations/longboat-key): Barrier island, high-end target market - [Casey Key, FL](https://www.swimincorporated.com/locations/casey-key): Barrier island, high-end target market ## Optional - [Blog](https://www.swimincorporated.com/blog): Articles on pool construction, materials, costs, and remodeling - [Gunite vs. Fiberglass Pools](https://www.swimincorporated.com/blog/gunite-vs-fiberglass-pools): Comparison of pool construction methods - [Pool Cost in Sarasota](https://www.swimincorporated.com/blog/pool-cost-sarasota): Pricing breakdown for custom pool construction in the Sarasota market - [Pool Remodel vs. New Build](https://www.swimincorporated.com/blog/pool-remodel-vs-new-build): Decision guide for owners weighing renovation against new construction - [Featured Project: Lakewood Ranch Vanishing Edge](https://www.swimincorporated.com/projects/lakewood-ranch-vanishing-edge): Custom vanishing edge pool case study - [Featured Project: Sarasota Resort Oasis](https://www.swimincorporated.com/projects/sarasota-resort-oasis): Resort-style backyard custom pool case study - [Featured Project: Venice Geometric Modern](https://www.swimincorporated.com/projects/venice-geometric-modern): Modern geometric pool case study - [Privacy Policy](https://www.swimincorporated.com/privacy-policy) - [Cookie Policy](https://www.swimincorporated.com/cookie-policy)